How to say ‘It Can Wait’

A social-first video & static content series, created in partnership with WhoSay, leveraged Melissa Rauch (‘Big Bang Theory’) and Marcus Scribner (‘Black-ish’) to remind their audiences “it can wait” and give them dialogue inspiration if they ever encounter a driver who’s texting while driving.

The series lived on the talents’ social handles and was amplified via paid support.

Video

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AT&T 'It Can Wait' x Great Big Story

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AT&T 'Forces of Change' x CNN