Real Stories Inspiring Action

A three-part long-form video series, created in partnership with Great Big Story, tells the stories of three families who were each severely impacted by distracted drivers, and how they’ve managed to turn their tragedies into action by building platforms to spread awareness & give back.

The series lived on a custom landing page and was promoted across the GBS website and social via cutdowns. The rights were negotiated for AT&T use, with the videos still living on AT&T’s Corporate Responsibility landing page.