In celebration of the premiere of the ‘Imagine Dragons Live in Vegas’ documentary, Hulu + Live TV subscribers were able to enjoy exclusive anecdotes from frontman Dan Reynolds alongside the band's biggest music videos. The special hour-long "Imagine Dragons Vevo Takeover" blocks aired throughout the premiere the weekend - only on the Vevo Pop channel on Hulu Live.

The custom activation resulted in a 220% lift in viewership on Vevo Pop on Hulu and inclusion within a Rolling Stones press release.